cjr | Street Fight

The Hyperlocal Journalist and the Salesperson

Michael Meyer

The Hyperlocal Journalist and the Salesperson

“I worry about the future of my profession when I see large segments of the online news industry failing to rigorously test the kinds of revenue models journalism needs to survive,” writes CJR’s Michael Meyer, who runs the News Frontier Database. “Taking our content seriously is a basic requirement, but are we taking ourselves (or even readers) seriously if we’re not wholly committed to monetizing it?”