Citation management for multi-location businesses has long been a structured affair, consisting of claiming listings for each location, ensuring NAP data is up to date and consistent across those listings, and repeating for every location in the portfolio. These types of structured citations still matter for local SEO, but with the advent of AI-powered search, […]
Why MULOs Need a Localized Unstructured Citation Strategy
Citation management for multi-location businesses has long been a structured affair, consisting of claiming listings for each location, ensuring NAP data is up to date and consistent across those listings, and repeating for every location in the portfolio. These types of structured citations still matter for local SEO, but with the advent of AI-powered search, […]