Customer loyalty is the golden ticket for sustainable business success, but the question remains—are broad, mass-marketing strategies capable of winning hearts, or do localized approaches create the genuine connection customers crave? The challenge for brands, especially those with multiple locations, is deciding how to strike the right balance between scale and intimacy. It’s not a […]
Mass Appeal vs. Local Love: Who’s Really Winning the Loyalty War?
Customer loyalty is the golden ticket for sustainable business success, but the question remains—are broad, mass-marketing strategies capable of winning hearts, or do localized approaches create the genuine connection customers crave? The challenge for brands, especially those with multiple locations, is deciding how to strike the right balance between scale and intimacy. It’s not a […]