Christian Hendricks | Street Fight

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)

Tom Grubisich

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)

Christian Hendricks, the longtime leader of McClatchy’s digital operations who was recently promoted to VP of Products, Marketing and Promotion, talks about at NMS from the perspective of one of its four founding newspaper groups, and discusses its relationship to the 3-year-old Local Media Consortium.

McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains

Tom Grubisich

McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains

There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution