Indie Hyperlocals Can Escape ‘Doom’ By Banding Together

Over the next few years, I think the word “consolidation” will end up being attached to more stories about hyperlocal than “doomed.” In Sacramento, the region’s hyperlocals have been very serious about consolidation since the creation of the Sacramento Local Online Advertising Network in December 2009…

Advertisers, Agencies Force Chicago Indy Ad Network to Regroup

The 15-site Chicago Independent Advertising Network has discovered it’s just not big enough. How many more partners does it need? “Dozens upon dozens,” says chief organizer Mike Fourcher, founder and publisher of Brown Line Media, which consists of three, soon to be four, North Side neighborhood digital publications…

Chicago Indie Ad Network Goes for the Big Bucks

Fifteen of Chicago’s most successful local independent publishers have launched a citywide advertising network, aimed at targeting the city’s most influential citizens. The Chicago Independent Advertising Network will distribute ads to leading windy city indies like the Chicago News Cooperative, Center Square Journal, and Windy Citizen…