Takeaways From ‘The Other CES 2020’ That Location-Minded Marketers Need to Know

CES provided a unique showcase for the importance of connected TV (CTV); it’s one of the few events that wrangles hardware, media, and advertising companies into the same place for a week. Within digital advertising, this topic is number one, and not outlining your strategy to support CTV in 2020 was a way to cut any CES meeting short. Companies that have moved from video to TV, such as Amobee or Telaria/Rubicon, exciting new combinations of TV and digital assets such as Xandr; programmatic TV leaders like The Trade Desk; and companies that have been long on TV for years such as Samba TV should have a fantastic 2020 ahead of them.

How the Tech Emerging From CES Could Impact Local Advertisers

While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.

Fragmentation in the Device Landscape and What It Might Mean for Local

We know that the great mobile shift has arrived. This does not mean the end of the laptop era entirely, as any user of processor-intensive software like Photoshop knows. But it does mean that we are using our devices in ways that have become heavily context dependent…