Display ads, even successfully targeted ones, aren’t likely to pay for the resources that go into The Gazette’s innovative journalism, where packages can take weeks or months to produce. As a result, sponsorships and memberships are the focus…
“Let’s just assume that the traditional newspaper organization is a loss and will not survive, and come up with other plans to produce local journalism,” said the AP’s Jonathan Stray. “I may or may not be right about the possibility of survival for the former news industry, but I think this point of view forces the right questions.”
For Troubled News Industry, Is It Enough to ‘Pivot’?
“Let’s just assume that the traditional newspaper organization is a loss and will not survive, and come up with other plans to produce local journalism,” said the AP’s Jonathan Stray. “I may or may not be right about the possibility of survival for the former news industry, but I think this point of view forces the right questions.”