C-Ville | Street Fight

Is ‘The Road’ a Community News Model That Can Go the Distance?

Tom Grubisich

Is ‘The Road’ a Community News Model That Can Go the Distance?

What to make of the ambitious “The Road” project that C-Ville Weekly in Charlottesville, Va., presented last week on its website? Is this multimedia extravaganza a promising way for community sites to go in their Holy Grail-like quest for a news model that will engage users and attract advertisers — and make for a better community, to boot? Keep in mind that “The Road” consumed more than 300 hours of editorial and production time, but didn’t produce a single dollar of revenue…