Streets Ahead: Optimizing for Instagram, Local Level Marketing Street Fight

Streets Ahead: Optimizing for Instagram, Local Level Marketing

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In this week’s Streets Ahead update, SOCi discusses the Instagram 4:5 layout and algorithm secrets and  Bright Local’s views on the future of local marketing. Instagram – Optimizing Your Strategy and Feed The News Instagram recently announced several updates aimed at enhancing user experience and content visibility. a) Profile Grid Enhancements: Adam Mosseri, the head […]

Survey Highlights the Challenges of Marketing to Smaller SMBs

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The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…