Brickstream | Street Fight

With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics

Steven Jacobs

With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics

Brickstream, an in-store analytics firm, has snapped up the New York-based Nomi, an indoor marketing startup founded by a handful of Salesforce alums, in an all-equity deal. The entire 37-person Nomi team will join Brickstream including CEO Marc Ferrentino who will now serve as chief marketing officer for the Atlanta, Ga.-based company…

In-Store Tracking — Privacy Intrusion or Communications Problem?

Myriah Towner

In-Store Tracking — Privacy Intrusion or Communications Problem?

As the web continues to expand beyond the desktop, it is infusing itself into the parts of our lives which we’ve traditionally viewed as offline and out of reach, creating an uneasiness among consumers. The question for the technology community is whether users’ fears represent a material resistance by a weary market or natural lag between their concern and the recognition of the value of location tracking which these services will eventually produce…