Brentwood | Street Fight

2015 ‘Michele’s List’ Shows Strengths — And Weaknesses — of ‘Indie’ News Sites

Tom Grubisich

2015 ‘Michele’s List’ Shows Strengths — And Weaknesses — of ‘Indie’ News Sites

There are encouraging and even bullish numbers in the performance of independent community news sites as reported in the 2015 “Michele’s List” survey. But other numbers indicate that “indies” are having a difficult time generating enough revenue to ensure stability.

How a Hyperlocal Editor-Publisher Team Scored Big in Suburban Nashville

Tom Grubisich

How a Hyperlocal Editor-Publisher Team Scored Big in Suburban Nashville

One of the highest revenue producers on Michele’s List of independent hyperlocal sites is BrentWood Communications, which publishes four-year-old Brentwood Home Page in suburban Nashville, Tenn. Founders Kelly Gilfillan and Susan Leathers launched a second suburban site, Franklin Home Page, a year ago and a third, Nolensville Home Page, this summer. Total revenue for the sites is $251,000-$500,000 annually, a range attained by few hyperlocals, whether independents or part of corporate networks. Here’s how Gilfillan and Leathers did it…