Bob Garfield Is Wrong About Hyperlocal — Here’s Why

I’d venture online news will enjoy more significant changes in the next decade than it has in the last — and that’s saying something, considering that the last decade saw the rise of the broadband Internet and smartphone saturation. Ironically, the very same week that Garfield nailed the coffin shut on hyperlocal, we read about how NPR used localized Facebook targeting to jack traffic on some of its articles…

NPR’s Bob Garfield: Hyperlocal News Ventures Doomed

Media analyst Bob Garfield has put a voice behind the industry rumblings about hyperlocal news ventures. As standalone business operations, hyperlocal news “just doesn’t make for a sustainable financial model,” Garfield said in a recent video interview with Borrell Associates.