Bloom for Publishers | Street Fight

Bloom Geolocation Puts Users Where News Is — And Can Guide Them to Nearby Advertisers

Tom Grubisich

Bloom Geolocation Puts Users Where News Is — And Can Guide Them to Nearby Advertisers

The plugin “empowers the user to pinpoint where they are and then the stories are brought to them. It’s like Pokémon Go for journalism,” says founder Stephen Jefferson. “Users can now walk around to different locations and see what events, what news or crime stories have been reported around them.”