BethesdaNow | Street Fight

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

Tom Grubisich

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

Founder Scott Brodbeck is expanding his “indie” site from Arlington, Va., adding the affluent, mostly white suburb of Bethesda, as well as adjacent and demographically similar communities in Maryland’s Montgomery County. Street Fight spoke with Brodbeck how and why he was expanding his site’s footprint, and what other indie hyperlocal publishers should think about when the look to grow beyond their initial towns…