authentically local | Street Fight

Authentically Local Declares: ‘Local Doesn’t Scale’

John Hazard

Authentically Local Declares: ‘Local Doesn’t Scale’

What makes a media site local? Does local coverage make it local? How about a local staff? Local ads?

Actually, it’s the ownership, say the folks behind Authentically Local, a collective of 25 hyperlocal Web sites that will be announced today at the GeoWorld Summit in Brooklyn. The collective is “basically a branding campaign” that will eventually be extended to on-the-ground businesses, said Baristanet‘s Debbie Galant, one of the founders….