AT&T Interactive | Street Fight

AT&T Interactive VP: The Future of the Local Ad Stack

Steven Jacobs

AT&T Interactive VP: The Future of the Local Ad Stack

With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…