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ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google

Annie Melton

ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google

“In today’s ecosystem, there’s no fooling around anymore. You have some serious players taking 80 or 90 percent of the share, and the only way that you’re ever going to compete is with scale, targeting, a large user base, and product capabilities that can command real budgets,” said ironSource head of mobile and global brand partnerships Chris Cunningham about ad-tech consolidation.