Angus DavisYelp | Street Fight

Efficiently Selling to SMBs: Finding Paths of Less Resistance

Mike Boland

Efficiently Selling to SMBs: Finding Paths of Less Resistance

We’re entering a more fertile environment for what I’ll call the SMB advertising “Trojan Horse.” Local companies start by targeting SMBs’ CRM systems, payroll, back office management, reputation management and payment processing. From there, local advertising can be unveiled as a “one-stop-shop” upsell…