Google Anonymous Reviews Reshaping Visibility for Sensitive-Industry Brands
Amid AI Overviews, AI Mode, and a steady drumbeat of core updates, Google quietly introduced a change with outsized implications for certain businesses: Google anonymous reviews. By allowing users to leave reviews under a pseudonym rather than their real name, Google has lowered a long-standing barrier for customers in privacy-sensitive industries. For multi-location brands in […]
How Agencies Can Protect Multi-Location Brands from AI Visibility Gaps
For years, agencies helping multi-location brands with local SEO have wrestled with the same challenge: keeping potentially hundreds of listings, web pages, and other digital assets consistent. A few mismatched hours, conflicting service descriptions, or outdated images and reviews could cause one location to outperform another in local search. But in the AI search era, […]
Beyond Search: AI Visibility the New Growth Lever for MULO Brands
For years, agencies have measured local search success with a simple formula: check Google Maps and Search rankings, optimize, repeat. However, the rise of AI-driven search experiences, including Google’s AI Overviews and AI Mode, Gemini, and of course standalone tools like ChatGPT, has fractured what “local visibility” means, with AI visibility creating both a challenge and […]
How To Explain AI Search Visibility to Agency Clients
The rise of AI in search is happening fast — and once again, agencies are tasked with making sense of a major shift for their clients while the playbook is still being written. Most enterprise and multi-location clients already understand the fundamentals of traditional local SEO, like Google Business Profile optimization. But when you start […]