Priorities Marketers Should Consider in 2022

As 2022 approaches, marketers are entering yet another year of great uncertainty as they try to navigate the impending elimination of third-party cookies, privacy updates, and new consumer behaviors. So, let’s dive in. What are some of the biggest areas of focus for marketers next year?

Sprint to Success with Agile Marketing

Even though agile marketing has been around for a couple of decades, keep in mind that it’s a modern approach for today’s marketers — in keeping with the focus on data. With the right martech to support performance measurement needs (using metrics that are credible outside of marketing), you can sprint to success with agile marketing.

How Agility Will Reshape the Marketing Landscape in 2021

Agility will be the factor that separates the winners from the losers this year. Agility means having the corporate structure and mentality to pivot fast.