Sprint to Success with Agile Marketing
Even though agile marketing has been around for a couple of decades, keep in mind that it’s a modern approach for today’s marketers — in keeping with the focus on data. With the right martech to support performance measurement needs (using metrics that are credible outside of marketing), you can sprint to success with agile marketing.
Priorities Marketers Should Consider in 2022
As 2022 approaches, marketers are entering yet another year of great uncertainty as they try to navigate the impending elimination of third-party cookies, privacy updates, and new consumer behaviors. So, let’s dive in. What are some of the biggest areas of focus for marketers next year?