Street Fight Daily: 02.07.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Agrawal: Yelp Advertising Is a Rip-off for Small Advertisers (VentureBeat)…

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…

Facebook Is Bringing Ads to Mobile Apps (Mashable)…