ABC | Street Fight

Local Video Copyrights in the Age of Online Virality

Terry Heaton

Local Video Copyrights in the Age of Online Virality

We need to find a way to attach revenue-producing messages to videos, so that the Web can do its thing without hurting the incentive for local media companies to create such videos in the first place. And I’m not talking about attaching 30-second prerolls. It can be done, and we need to talk about it. The Web is not TV…