2012 Election | Street Fight

How Patch Plans to Win the 2012 Election

Noah Davis

How Patch Plans to Win the 2012 Election

Two things drive traffic to Patch: natural disasters and elections. No one can control the former, but the latter occur on a predictable schedule, and the AOL property is aiming to capitalize on the 2012 campaigns. Street Fight spoke with Patch Elections head John Ness recently about traffic surges, keeping people coming back, and why he’s not worried about user fatigue…