The world of marketing has quickly moved away from legacy, invasive practices that took liberties with customer data, and into a new, privacy-first era. Direct collaborations based on first-party data have become the most effective way for brands and media owners to identify shared customers, develop audience insights, and plan, activate, and measure campaigns. While […]
AI Is Breaking Down Data Silos — Without Breaking Privacy
The world of marketing has quickly moved away from legacy, invasive practices that took liberties with customer data, and into a new, privacy-first era. Direct collaborations based on first-party data have become the most effective way for brands and media owners to identify shared customers, develop audience insights, and plan, activate, and measure campaigns. While […]