Uncertainty is the Only Thing Certain in AdTech: Take the Power Back Streetfight

Uncertainty is the Only Thing Certain in AdTech: Take the Power Back

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Google has had quite an interesting start to 2025. Just last month, the United States Department of Justice ruling that Google was operating as an advertising monopoly was quickly followed by the announcement that it plans to keep third-party cookies. And all of this comes after Google made significant changes to its search algorithm in […]