Lynn Tornabene | Street Fight

Commentary

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

July 19, 2017July 18, 2017 by Lynn Tornabene

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By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.

Commentary

Bypassing the Hurdles to Bring Programmatic to SMB Advertisers

June 13, 2016 by Lynn Tornabene

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SMB advertisers care about reaching consumers, not the nitty gritty of technology covered in the ad trades. Local media companies and smaller agencies should focus on how programmatic technology helps them sell that outcome, rather than get stuck selling the technology itself.

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How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’

February 5, 2016February 9, 2016 by Lynn Tornabene

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Google’s recent “Better Ads” report demonstrates that while digital is a great channel for reaching consumers, a positive experience is perhaps the most crucial component of a successful ad campaign, especially for advertisers using programmatic to buy and serve their ads.

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How the Tech Emerging From CES Could Impact Local Advertisers

January 19, 2016January 18, 2016 by Lynn Tornabene

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While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.

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What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

July 31, 2015July 31, 2015 by Lynn Tornabene

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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.