Studies show that eliminating advertising during tough times can lead to a decrease in sales. Business owners may view marketing as a discretionary cost and forgo it because they are bringing in less. But consumer and advertising spend are significant drivers of revenue, even in the midst of a downturn.
Coming out of the Great Recession of the late 2000s, marketers learned a valuable lesson: Going dark can have long-term consequences. Instead, business owners should adjust their marketing approach to reach audiences in thoughtful new ways. Here are some tips.
Historically, because of cost and resource restrictions, text messaging was a marketing tool reserved for Fortune 500 companies. But thanks to new advancements in digital marketing platforms, it’s now available to businesses of any size, with any budget and in any industry. Whether you’re a non-profit group, government entity, corporation or startup, your organization can and will likely benefit from this need-to-have approach to engagement.
To establish meaningful relationships with customers and ultimately build brand loyalty, consider these mobile messaging strategies as one part of your company’s overall digital marketing campaign.
If 2016 was any indication of the fast-paced world of digital marketing, 2017 is sure to be another wild ride. To help businesses of all sizes keep up with the constantly changing technology, Vivial has put together our top five digital marketing trends and predictions for the new year.
There is no better way for a local business to get its digital marketing in place than through a full understanding of key tools; by linking up with a digital agency; and focusing efforts on one channel that delivers powerful results. For the past four weeks in this space, LocalVox has delivered those insights and hands-on tactics, plus resources to provide SMBs a clear path to getting started and succeeding…
Sometimes local marketing moves to the back burner. The marketing industry moves quickly, and it’s often difficult to keep up with the shifts in consumer behavior, spending, technology, and effectiveness. Fifty-three percent of marketers admit that their primary challenge is the lack of resources and bandwidth needed to stay on top of localization strategies…