3 Steps Brands Can Take to Build First-Party Data Practices
Brands must ensure that the first-party data they are assembling is properly permissioned, meaningfully collected across channels, unified, and organized. Getting started comes down to breaking down these goals into manageable projects and timelines that ensure first-party data sets are unlocking all the doors by 2023.
How to Overcome Roadblocks in Your First-Party Data Roadmap
What is holding brands back from developing robust first-party data strategies? Often, the roadblocks can be attributed to uncertainty, accessibility, and structure. While daunting, these are not insurmountable barriers.