More than 90% of marketers believe leveraging first-party data to better understand their customers is critical to growth. But how do consumers feel about sharing their personal information — which is how marketers capture first-party data?
How Consumers Feel About First-Party Data
More than 90% of marketers believe leveraging first-party data to better understand their customers is critical to growth. But how do consumers feel about sharing their personal information — which is how marketers capture first-party data?