The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.
What Amazon’s Clean Room Services Move Means for Advertisers and Competitors
The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.