The smartphone camera and augmented reality are poised to usher in a new era of branding and advertising and will change the way brands capture consumer attention by expanding the user experience, increasing brand reach, and creating new forms of collectible content.
How Augmented Reality Will Change the Way Brands Capture Consumer Attention
The smartphone camera and augmented reality are poised to usher in a new era of branding and advertising and will change the way brands capture consumer attention by expanding the user experience, increasing brand reach, and creating new forms of collectible content.