Following up on the success of its #YouMix2 AR campaign, which debuted at SXSW last year, Panera recently launched a follow-up initiative. Working with M7 Innovations, a technology-focused consultancy that specializes in artificial intelligence and immersive realities, Panera designed an AR campaign that involved animated breakfast wraps. Consumers were encouraged to experience Panera’s breakfast wraps through AR technology and share the assets to Facebook and Snapchat.