Westfield Group | Street Fight

At Westfield Labs, Rethinking Retail One Mall at a Time

Steven Jacobs

At Westfield Labs, Rethinking Retail One Mall at a Time

In 2012, the Westfield Group, one of the largest owners of indoor malls in the world, opened Westfield Labs, a division tasked with developing technology to improve the retail experience. Street Fight recently caught up with Nicholas Cabrera, the division’s SVP of product development, to talk about the role of technology in the physical shopping experience…