Viasense | Street Fight

How One Startup Uses Carrier Data For Real-World Analytics

Annie Melton

How One Startup Uses Carrier Data For Real-World Analytics

For the most part, in-store tracking startups rely on a device in-store — a wireless router, video camera, or bluetooth beacon — to count customers as they shop. But Canadian startup Viasense has created a new system using existing data from cellular networks to provide businesses with information about their foot traffic — and, more importantly, where that traffic goes next…