Shobhit Kapoor | Street Fight

How Harman Takes Electronics Marketing to the Local Level

Joao-Pierre Ruth

How Harman Takes Electronics Marketing to the Local Level

Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.