Red Wing Shoes | Street Fight

How Red Wing Shoes Finds Its Stride in Brand Marketing

Joao-Pierre Ruth

How Red Wing Shoes Finds Its Stride in Brand Marketing

Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.