Wifarer CEO: Indoor Location Is a Multibillion-Dollar Market
Indoor mapping has the potential to become a big business. But it’s early days and big questions are still looming — particularly regarding Apple. Last year the tech giant closed off iOS’ wifi API, the data most companies use to determine a user’s position indoors, dealing a major blow to a number of startups. Street Fight recently caught up with Phillip Stanger, the CEO of indoor mapping startup Wifarer, to discuss why indoor location matters for marketers and how companies can navigate around Apple’s obstruction…