Ned Berke | Street Fight

Sheepshead Bites Founder: If You Meet the Market’s Needs, It’ll Meet Yours

Tom Grubisich

Sheepshead Bites Founder: If You Meet the Market’s Needs, It’ll Meet Yours

Event sponsorships are becoming a double-digit percentage of revenue among some news sites in local digital. At independent hyperlocal news site Sheepshead Bites in Southern Brooklyn, publisher Ned Berke looks at event sponsorships from a wider perspective as he explains in this Q & A on how his six-year-old site is performing…

Sheepshead Bites Editor Reveals the Secrets to His Hyperlocal Success

Noah Davis

Sheepshead Bites Editor Reveals the Secrets to His Hyperlocal Success

“Local doesn’t scale,” says Ned Berke. “That’s the line, right? And as easy as it is to fall back on that, it is the truth. It really doesn’t. You can’t use a template for a small town in Utah, put it down in the middle of Brooklyn, and have it work. … I do think that the old model of giant newsrooms for communities is gone. I don’t think it’s doable. But I don’t think it’s necessary, either.”