Jan Schaffer | Street Fight

Does Hyperlocal ‘Engagement’ Work — And Can it Be Monetized?

Tom Grubisich

Does Hyperlocal ‘Engagement’ Work — And Can it Be Monetized?

In 2002, Pulitzer Prize-winning journalist Jan Schaffer founded J-Lab to help the news media use technology to engage citizens on big public issues. There’s a lot of talk about hyperlocal news sites using technology and social media to take civic journalism to a new level where the community is an equal player, but how much is wishful thinking and how much reality? I went to Schaffer for answers…