Derek Thompson | Street Fight

SMG’s Thompson: ‘Not One Client’ is Not Interested in Hyperlocal

Steven Jacobs

SMG’s Thompson: ‘Not One Client’ is Not Interested in Hyperlocal

“Across Starcom MediaVest’s portfolio, I cannot think of one client that is not interested in this space. You have consumer-packaged-goods (CPG) brands that are asking how location can help them best reach their audiences; you have auto manufacturers who want to reach people in real time at a given place; and you have travel companies that want to understand those audiences. Across the board, brands are curious about location. … They just don’t understand which technologies are out there, and how they can harness these signals and make sense out of them.”…