ChargeItSpot | Street Fight

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

David Hirschman

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. This phenomenon was the subject of a recent study conducted by ChargeItSpot, which provides cell phone charging stations for retailers and events.