Chalottesville Tomorrow | Street Fight

With Offbeat Features, Hyperlocals Can Spark Better Engagement

Tom Grubisich

With Offbeat Features, Hyperlocals Can Spark Better Engagement

Maybe hyperlocal news sites should take a look at the old Life magazine formula, and see how they could adapt it to their news mix. I’m not saying that local sites should start running pinups. But a steady diet of stories about school budget hearings and local festivals aren’t enough. Why not spice up the homepage with more local feature content — especially stories that have strong visuals…