Carl Rohling | Street Fight

Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs

Nicole Spector

Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs

The new platform, which aggregates real-time local data, looks to give small businesses the same kind of access to data that big businesses have, but on a hyperlocal level, CEO Carl Rohling told Street Fight. From there, SMBs can design direct marketing campaigns based on information about the consumers in their proximity.