Todd Ebert | Street Fight

Understanding the Local Consumer’s Online Path to Purchase

Todd Ebert

Understanding the Local Consumer’s Online Path to Purchase

Consumers are using the web to become highly informed about everything they buy, and what they see (or don’t) about a business online affects whether they purchase from that company. It’s much more complex and time-consuming for small businesses to reach these digital consumers than ever before, so it’s up to solutions providers to help clients create and sustain a total web presence…