Kirk Caraway | Street Fight

Prescription for Patch: Become an All-in-One SMB Marketing Solution

Kirk Caraway

Prescription for Patch: Become an All-in-One SMB Marketing Solution

There is a real opportunity to offer businesses a service that bundles together as many online promotional vehicles as possible into a simple, low-cost package that makes it easy for them to communicate with their customers. If Patch decided to go this route, the company would be well-positioned to make the service work. Unlike other local start-ups, it has the resources to build this kind of integrated system…

Beyond the Banner: Using Twitter Posts as Ad Updates

Kirk Caraway

Beyond the Banner: Using Twitter Posts as Ad Updates

The publisher of CarsonNow.org has created an advertising system that uses Twitter to supply quick updates to ads. It takes the advertiser’s latest tweet and pairs it with a logo image, and displays it like a banner ad. The logo supplies the branding power, while the text of the tweet carries the advertising message…