Kerry Bowbliss and Sherry Lombardi | Street Fight

How to Market to Local Moms

Kerry Bowbliss and Sherry Lombardi

How to Market to Local Moms

As publishers of websites for suburban moms and advocates for the main street merchants trying to woo them, we spend a lot of time thinking about what matters to the maternally minded. Since women are responsible for 85% of household purchases, reaching the “Chief Household Operator” is a key objective for most local merchants. While these tips are squarely directed at local business owners, many apply to hyperlocal news and blogs as well…