Kara Hadge | Street Fight

An Engaged Audience Is Key to Hyperlocal Success

Kara Hadge

An Engaged Audience Is Key to Hyperlocal Success

The true value of a hyperlocal site is its audience, but eyeballs alone aren’t enough. To create a thriving hyperlocal site today, an editor needs to attract and hold the attention of an engaged readership. Even more importantly, to sustain a hyperlocal site with limited resources, that audience needs to play an active role in providing and responding to its content.