Jun Loayza | Street Fight

Why Loyalty Programs Are Broken — And How to Fix Them

Jun Loayza

Why Loyalty Programs Are Broken — And How to Fix Them

The customer loyalty vertical is red-hot. Startups from Silicon Valley to Chicago are working hard to innovate in this area, and, in so doing, are revolutionizing the way brick-and-mortar businesses do business. But startups need to look beyond the simple punch-card model and expand their loyalty products to include features that will effectively influence customer behavior…