Julie Brooks | Street Fight

Commentary

Why Local Online Publishers Should Also Be Designing Merchants’ Sites

5 Comments 11 March 2013 by

One of the most sustainable sources of income for local digital publishers ought to be web design and hosting for their local customers. Web design and hosting has counted for 20% of my company's total annual revenue for the last five years. It's a natural fit for publishers in so many ways, and yet I see very few who offer it. They're missing out big time...

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Commentary

Why Mom-and-Pops Will No Longer Pay for ‘Social Media Management’

33 Comments 06 February 2013 by

The social media hype bubble has burst, and most very small businesses have not realized their ROI in social media. They’re not willing to pay my company — or anyone else — hundreds of dollars a month to market their company on Facebook or Twitter. Instead they are diverting those dollars to pay per click options, SEO, optimizing their websites for conversion and mobile, or targeted local media advertising...

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