John Lervik | Street Fight

Is Facebook Paper the Wake-up Call Publishers Need?

John Lervik

Is Facebook Paper the Wake-up Call Publishers Need?

Media companies and publishers need to take a page from Facebook and other fast-moving digital properties. These digital entities are giving readers what they want while using what they know about users to “make a killing” with ads. Publishers who were virtually sidelined by these digital powerhouse companies can now get back in the game by adopting a Zuckerberg move: creating the right conditions and culture…